| 摘要 |
PURPOSE: An Internet advertising technique using animation is provided to increase an advertising effect by displaying an advertisement as a full screen, thereby inducing a user to watch the advertisement as a CF(Commercial Film) moving picture advertisement. CONSTITUTION: An advertisement is performed while an animation is loaded or progressed through a two-dimensional or three-dimensional animation advertisement having a story. Advertisement contents are displayed using a background or an accessory in accordance with a shape of animation for inducing a user to watch the advertisement. A three-dimensional animation is used as an Internet advertisement. A three-dimensional animation is manufactured based on a person, a company, a group, public institution contents, or a web site.
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