| 摘要 |
PURPOSE: A method for an advertisement is provided to enhance an advertising effect through a virtual purchase by replacing all elements desired for progressing a game by existent articles, thereby increasing purchasing rate of a consumer(an on-line Internet player) through an indirect experience. CONSTITUTION: A user purchases a virtual article in a virtual salesroom and an explanation with respect to a commodity is inserted, thus an advertising effect is enhanced. In the case of an eating article, a stamina value is continuously dropped and a continuously purchase is induced. An ability-increased game object performs a game easily, and a commodity purchase is indispensable. Thus, an advertising effect is enhanced.
|
