摘要 |
PROBLEM TO BE SOLVED: To execute advertisement by decreasing the amount of advertisement information sent from outside. SOLUTION: The advertisement information sent from outside is received by a communication section 11. Such actual fixed advertisements like a 'display content 0001' and a 'display content 0002' and codes for specifying the advertisement like a 'company code 00A1' and a 'display content F001' are included in the received advertisement information. When the timing for advertisement execution comes, an advertisement display section 15 fetches the actual display contents of the advertisement information and the codes for specifying the advertisement from an advertisement information accumulation section 12 and reads the fixed advertisement contents corresponding to the codes for specifying the advertisement out of a storage medium 17 by an information read-out section 16. The advertisement display section 15 makes advertisement display by mixing the fixed advertisement contents and the actual advertisement contents read out of the storage medium 17. |