SYSTEM FOR DELIVERING MEDIA MESSAGES TO VEHICLE OCCUPANTS AND METHOD OF USING THE SAME

摘要

In accordance with the present invention, there is provided a system for delivering a plurality of media messages to the occupants of a vehicle (14) positionable adjacent a commercial establishment (18). The system is provided with a vehicle interior-attachable transponder programmed with customer identification data. The transponder includes a vehicle occupant-viewable graphical display unit (22) for displaying a plurality of media messages visible to the vehicle occupants. The transponder further includes a establisment and for outputting the media messages to the graphical display unit. The transponder further includes a timer unit for measuring accumulated exposure to media messages by the vehicle occupant. The transponder further includes a transponder communications port for creating a datalink between the transponder and the commercial establishment (20). The system is further provided with a dispensing/billing base system (16) located at the commercial establishment for electrically interrogating the transponder and receiving customer identification data and transponder usage data in response. The base system includes a billing discount unit operative to reduce cost of goods and services based on detected cumulative operating time of the graphical display unit. The base system further includes a base system communications interface for communicating with a remotely-located central database server via a remote network. The base system further includes and at lest one communications channel board for sending media messages to the transponder.