| 摘要 |
PROBLEM TO BE SOLVED: To provide a digital television broadcasting receiver by which a user can obtain additional data, etc., easily by viewing advertisement contents. SOLUTION: In this digital television broadcasting receiver for receiving digital television broadcasting for sending advertisement auxiliary information corresponding to the advertisement contents, the advertisement auxiliary information includes character information related with the corresponding advertisement contents and access information for accessing an advertiser server. The receiver is provided with a means for displaying the character information within the advertisement auxiliary information corresponding to the advertisement contents when an advertisement auxiliary information displaying command is inputted by user operation when the advertisement contents are displayed and a means for transmitting information for specifying the user to the advertiser server by connection with the advertiser server based on the access information when an access command is inputted by user operation when the character information within the advertisement auxiliary information is displayed.
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