Method of incentive delivery of interactive advertisement contents inside an internet domain characterized by user profiling

摘要

A method for the delivery of interactive advertisement contents within an Internet domain with profiled users. The advertisement is forwarded towards the PC clients by an Internet provider connected to a supplier of the advertising service, which gives free the navigation costs to the subscribers of the advertising service. The user browser displays an initial short lasting advertisement initial image, animated and at full screen, and subsequent shock-wave images at regular intervals during the navigation. While an advertising image remains on the PC monitor, downloading from possible connected Web sites is not stopped. The advertising screen includes highlighted fields on which the user can click to answer to questions associated to the enjoyed content. Answering to the questions makes the advertising image disappear, and the interrupted navigation restarts up to the next break. Missing an answer to the questions during the staying of the page will cause the end of the connection. Interactions by the users on interactive contents are statistically processed by the server, which obtains user profiles to be used for the targeted selection of the next advertisement pages. The communication software of the Server synchronizes the telecasting of the next page with the instant the previous one begins to be observed. <IMAGE>