发明名称 |
Profiling of the audience of a broadcast advertisement |
摘要 |
A method of determining a profile of the audience of a broadcast advertisement comprises enabling one or more audience members sending their identity or location to a broadcaster or merchant in real time. This is achieved using the medium of interactive television. A broadcaster can then select follow-up advertisements for a known audience, or a merchant can stock products for sale in a location in which he knows there is interest in those products.
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申请公布号 |
GB2370397(A) |
申请公布日期 |
2002.06.26 |
申请号 |
GB20000031237 |
申请日期 |
2000.12.21 |
申请人 |
* TELEFONAKTIEBOLAGET L M ERICSSON |
发明人 |
JOHAN * SJOEBLOM;ALEX * DANCI;JAN * STRANDBERG |
分类号 |
H04H60/45;H04H60/63;H04L12/56;H04L29/06;H04L29/08;H04N5/445;H04N7/16;H04N7/173;(IPC1-7):H04H9/00;G06F17/60 |
主分类号 |
H04H60/45 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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