| 摘要 |
The invention concerns a method for customer loyalty-building characterised in that it comprises a step which consists in recording digital data identifying site visitors in a first database comprising a recording table on a loyalty building server for single identifiers of recorded visitors and specific data, and recording on the equipment of the visitor a digital file containing the identifier assigned to him, and it further comprises steps which consist in recording on the server of a member merchant site a digital file producing an active pictogram itself including a link to the point management computer programme, and steps which consist in attributing reward points.
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