| 摘要 |
PURPOSE: A customer management system based on the customer behavior analysis and a method for personal information are provided to offer correct customer information to a merchant by correctly analyzing the behavior and classifying the customer loyalty into multiple levels corresponding to the analyzed behavior. CONSTITUTION: The information-telecommunication terminals exchange data with a server via a common network. The server consists of a contents database, a cyber community database, a contents management unit, a session management unit, a customer behavior analysis unit, a customer behavior database, an individualization management unit, and a marketing management unit. The contents database includes commercial contents and the information contents for supporting the commercial contents. The session management unit analyzes the behavior of a customer and detects the number of contents selections. The customer behavior analysis unit applies points to the interest of the customer of each cyber community related with the contents. The individualization unit identifies the behavior of the customer by analyzing the best seller in the cyber community.
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