| 摘要 |
<p>Advertising revenue generated from placing ads in a publication with limited available advertising space is automatically maximized at at least market rates by selecting the highest-paying ads for publication. Beginning with the highest-paying ads, available ad space in an on-line publication is filled with advertisements (102, 104, 106, 108) that will fit within ad space that is available in the publication. In the preferred embodiment, ads (102, 104, 106, 108) are matched (116) to subscribers (recipients) of the publication according to subscriber demographic data (114). <IMAGE></p> |
