SYSTEM AND METHOD FOR DYNAMIC PROFILING OF USERS IN ONE-TO-ONE APPLICATIONS AND FOR VALIDATING USER RULES

摘要

An example method for generating a user profile for a user based on a static profile and a dynamic profile of the user includes compressing dynamic rules into aggregated rules for validation. The dynamic rules associated with a particular user are matched to one or more validated aggregated rules to generate the dynamic profile for that user. The static profile for the user is generated for the user based on factual user information and historical transactional data for the user. The static and dynamic profile are then combined to form the user profile.