TWO-WAY SERVICE AID METHOD AND SYSTEM EMPLOYING COMPUTER SYSTEM, DATA BROADCAST PROGRAM CONTENTS PRODUCTION METHOD AND SYSTEM, AND STORAGE MEDIUM WITH STORED PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a system for concretely realizing reply data collection/ totalizing processing as a 2-way service for a viewer by utilizing data broadcast program contents. SOLUTION: The two-way service aid system of this invention is provided with a reply server 16 having a reception function that receives reply data including a service scene code(SSC) for identifying a service scene and a service type transmitted from a receiver 3 when a broadcast station 2 broadcasts data broadcast program contents including the 2-way service use service scene, the SSC for identifying the service scene and related to the service scene and the service type made correspondent to the SSC and the receiver 3 of a viewer receives the contents, and an application execution function that identifies a server module 13 corresponding to the service type in the received reply data by referring to a memory 15 and executes a processing corresponding to the identified server module 13.