A PDP provided with means for calculating how a specific pixel on a retina of a viewer is formed based on an input image, and controlling light emission of each subframe such that the luminance of the specific pixel becomes substantially equal to that of a pixel corresponding to the input image, thereby reducing false contour noise. The display device is driven by constructing one frame with a plurality of subframes, for displaying the input image that moves on a display panel. Virtual pixels may be formed on the retina to improve the apparent resolution of the display.
