发明名称 APPARATUS AND METHOD FOR PROVIDING ADVERTISING ON INTERNET-ENABLED CHANNELS
摘要 A method and system for providing advertising content to Internet-enabled channels. It includes an ad server connected to the Internet, a media server with creative for the channels connected to the Internet, an advertiser database connected to said ad server, a publisher database connected to said ad server, and a database connected to said media server for storing creative for a plurality of Internet-enabled channels. After an Internet user requests publisher content, content is sent from a server of the publisher to a user device and includes code to request an ad be served. This code operates the user device to request an ad location from the ad server, the ad server supplies an ad location to the user device, the code operates the user device to request an ad from the media server, and the media server supplies the ad for display on the user device.
申请公布号 WO0137119(A8) 申请公布日期 2002.06.06
申请号 WO2000US31464 申请日期 2000.11.15
申请人 ADVERTISING.COM 发明人 FERBER, JOHN, B.;FERBER, SCOTT;WALDERMAN, TODD;JOENSEN, DANIEL
分类号 G06Q30/00;H04L29/06;H04L29/08;(IPC1-7):G06F17/60 主分类号 G06Q30/00
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