| 摘要 |
<p>A system and method (10) of displaying interactive content (58) relevant to a broadcast presentation (20) on a viewer display (16) associated with a viewer device. The method begins with the receipt, at the viewer device (16), of a broadcast presentation from a broadcast presentation provider. Next, the viewer device receives relevant interactive content (58) from a source (44) of interactive content, filtered and characterized for a specific user. This additional content is bound to the broadcast content only by nature of a relevancy mapping. As such, it may be presented to the user without the broadcast content providers direct assistance. The viewer device (16) merges the broadcast presentation (20) and the relevant interactive content (58) and displays both the broadcast presentation and the relevant interactive content on a viewer display (16). Preferably, the viewer device (16) accesses the source (44) of relevant interactive content over a computer network (40), such as the Internet.</p> |
