METHOD FOR TRANSMITTING/RECEIVING BROADCAST SIGNAL, BROADCAST RECEIVER AND INFORMATION ACCESS METHOD

摘要

PROBLEM TO BE SOLVED: To easily obtain information associated with an object in which a viewer is interested in the program of television broadcast. SOLUTION: The home page address of an advertiser 101 supplying the object (product and service) which is considered that the viewer is interested in among the broadcast programs that a television station 103 supplies in transmitted as associated information simultaneously with a broadcast signal. The viewer 105 can obtain the home page address of the advertiser 101 from associated information which is sent simultaneously with the broadcast signal and can access the home page through the Internet 107.