PROMOTION PRICING SYSTEM AND METHOD

摘要

A promotion pricing system produces a value evaluation and recommendation fo r promotion on a targeted product so as to analyze, evaluate, improve, and design promotions to meet a user's need. The promotion pricing system generates promotion price evaluations and recommendations for each product promotion related to a target product of a user along with associated competing products from the user and competitors, collecting data from the user (220) and electronic sources (230), categorizing products (240), determining promotion impacting factors (250), and listing target and competing products (260). Preferably, the promotion pricing system includes a produt segmentation module, an incentive translation module, a customer segmentation module, a data aggregation module, a model selection module, a calibration module, an evaluation module, a constraints generation module, a cost structure module, an optimization module a market channel performance module, and an alert module.