METHOD AND SYSTEM FOR TARGETED CONTENT DELIVERY, PRESENTATION, MANAGEMENT AND REPORTING IN A COMMUNICATIONS NETWORK
摘要
A method is described for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of receiving from content providers, potential content for presentation to users and presenting to a user content selected from said potential content based on information known about said user. Facilities are also provided to receive from users requests for content and other actions related to receipt of said content such as 'pause' requests, and to record and report the fact that said content has been presented to said user.
申请公布号
WO0241199(A2)
申请公布日期
2002.05.23
申请号
WO2001CA01598
申请日期
2001.11.20
申请人
ADEXACT CORPORATION;BACSO, STEPHEN;JUNEAU, RENE, J.;SHANKAR, SANJEEV;SCANLAN, BRUCE, DAVID
发明人
BACSO, STEPHEN;JUNEAU, RENE, J.;SHANKAR, SANJEEV;SCANLAN, BRUCE, DAVID