摘要 |
A method for delivering and tracking an episodic multimedia campaingn to a plurality of users on a network. A plurality of campaingn segments belonging to the episodic multimedia campaingn is downloaded from a remote server to a client on the network, so that downloaded campaign segments are resident on the client and available for playing by a user on the client. The downloaded campaign segments are tracked, and tracking data pertaining to the downloaded campaign segments is stored to a database. The next campaign segment for the client may then be determined based on the tracking data, and delivered from the server to the client. |