发明名称 Delivery and tracking of episodic multimedia campaigns
摘要 A method for delivering and tracking an episodic multimedia campaingn to a plurality of users on a network. A plurality of campaingn segments belonging to the episodic multimedia campaingn is downloaded from a remote server to a client on the network, so that downloaded campaign segments are resident on the client and available for playing by a user on the client. The downloaded campaign segments are tracked, and tracking data pertaining to the downloaded campaign segments is stored to a database. The next campaign segment for the client may then be determined based on the tracking data, and delivered from the server to the client.
申请公布号 AU3398902(A) 申请公布日期 2002.05.21
申请号 AU20020033989 申请日期 2001.11.13
申请人 R3 MEDIA, INC. 发明人 ANTHONY A. CITRANO III;JONATHAN D. LINSCOTT;PETER SANTEUSANIO
分类号 G06F;G06F17/30;G06Q30/00 主分类号 G06F
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