| 摘要 |
PURPOSE: An advertisement service method is provided to perform a real time analysis of data on internet broadcaster and internet broadcast users, to construct a database based on the analysis result, and to offer a compensation regime for a specific advertisement included in an internet broadcast program by using the database. CONSTITUTION: The method comprises steps of enabling an internet broadcaster to access an advertisement service site, and to select and download an advertisement with an identification code to be serviced with internet broadcast programs, enabling the internet broadcaster to broadcast the downloaded advertisement and to register the advertisement for making an advertisement monitoring and analysis system access the internet broadcaster and accessing users over a network, and enabling the monitoring and analysis system to perform a real time analysis on the accessing users and to extract advertisement exposure data by an age, a local area, a sex or a time, to construct the advertisement exposure data at a database, to calculate a cyber money based on the extracted data and to deposit the calculated cyber money at an account of the internet broadcaster.
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