| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide an advertisement distribution system capable of providing an effective advertisement that attracts attention from terminal users and makes the terminal users have a remaining impression for a long time. SOLUTION: In this system, when a banner advertisement BA is clicked in a portable communication terminal, an information distribution server distributes to the terminal a tune data file including playing information such as the tune data of a CM song about an advertiser, sound information such as generation sound of advertisement merchandise and voice data of a CM character, and image information such as a CM image and a CM animation. The terminal reproduces the tune data file and utilizes the tune data file for an incoming melody, an alarm tone, background music, 'mail attachment', a waiting image and an incoming notification image by selecting and instructing a processing item selection part PS. When banner advertisement data including the tune data file is distributed from the server, the tune data file can be reproduced by moving the cursor to the banner advertisement BA by banner advertisement data in the terminal.</p> |
