ADVERTISEMENT SYSTEM, ADVERTISEMENT METHOD, BROADCAST APPARATUS AND RECEPTION APPARATUS

摘要

PROBLEM TO BE SOLVED: To easily view a homepage of a televised advertisement. SOLUTION: This advertisement system comprises a broadcast apparatus 2 for broadcasting a broadcast program, an advertisement provided during a broadcast of the program, and data related to the advertisement, a reception apparatus 3 for receiving and simultaneously displaying the program, advertisement and advertisement-related data on a display unit during the broadcast of the program, and a server apparatus 4 in which specific data having contents more specific than the advertisement is stored, wherein the reception apparatus 3 accesses the server apparatus 4 based on the advertisement-related data, and downloads specific data for displaying on the display unit 9.