BUYER-DRIVEN TARGETING OF PURCHASING ENTITIES

摘要

A method for buyer-driven targeting comprising the steps of: separately receiving from each of a plurality of buyer entities a respective third party proof of purchase record (312); entering information contained in the received proof of purchase records into a searchable electronic database (314); obtaining search criteria for the database (318); searching the information in the database based on the search criteria to obtain a group of buyer entities (320); and providing an incentive to each of a plurality of the buyer entities in the group (322).