| 摘要 |
<p>PROBLEM TO BE SOLVED: To realize high customer satisfaction at the initiative of a prospective customer. SOLUTION: The matter of a plurality of items required for a customer side to solve and assent to is registered in a computer as a problem item when selling a house. When registering the prospective customer in the computer, the situation of the problem items at the registeration is preserved when registering the prospective customers. An event for supporting the solution/assent of a customer side on the respective problem items is held. The participation of the prospective customer who requires solution and assent is promoted to the event. It is investigated whether the problem item is solved and made to assent to through the event for the participated prospective customer and the result is preserved. The invitation of participation to the respective events and investigation after participation are repeated. Thus, the situations of the respective problem items for the respective prospective customers are sequentially improved compared to those at the time of registration. The customer who solves and assents to problem items the number of which is not less than the prescribed number, is extracted as objective prospective customers. Individual sales action is performed for the objective prospective customers.</p> |
