APPARATUS AND METHOD FOR MEASURING BRANDING, POSITIONING, AND RELATED EFFECTIVENESS OF INTERNET ADVERTISING

摘要

A method and apparatus for measuring branding, positioning, and related effectiveness of Internet advertising by having code on web pages open pop-up survey windows to collect data related to ads displayed on the page. The pop-up surveys can also be given to other Internet users for control purposes. Data on branding, positioning, and user demographics can then be used to determine relative effectiveness of the ads.