| 摘要 |
<p>A method and system are described for delivering targeted advertisements in an electronic program guide (24). The method includes the monitoring of the EPG user's actions (26) in the EPG and the determination that the user is paying particular attention (28) to a given program item in the EPG. This determination may be based on the amount of time the user lingers over a given program item or the user's selection of a program item cell. A characteristic (30) of this given program item is then used to select an advertisement (32) having a similar characteristic, which ad is then displayed to the user on the EPG screen (34). This characteristic may also be found through monitoring of other user actions in the EPG, such as performance of a search or sort or selection of a trivia question or news item.</p> |
