发明名称 |
Method and system for generating, displaying, and manipulating a marketing model |
摘要 |
A system, method and software application for generating, implementing and managing a multi-activity marketing plan are described. Such a marketing campaign can include various campaigns, programs and tactics interrelated in a tree-like structure. One method of the present invention includes a software application that permits a user to build and manage a marketing plan through the use of marketing objects.
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申请公布号 |
US2002052775(A1) |
申请公布日期 |
2002.05.02 |
申请号 |
US20010785062 |
申请日期 |
2001.02.16 |
申请人 |
FISHER JOHN W.;RIESBERG PAUL H.;THOMAS JASON A.;WALTON MARK |
发明人 |
FISHER JOHN W.;RIESBERG PAUL H.;THOMAS JASON A.;WALTON MARK |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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