| 摘要 |
An advertisement distribution system comprises a player information database comprising player information including a profile of a team or player participating a tournament; and a sponsor database containing ID information of a company to sponsor a match, registered so as to correspond to match information including an opponent, and data and time of the match. A page for advertisement determination processing section registers in the sponsor database ID information of a company so as to correspond to a match involving a team designated by the company, based on the content set in the player information database. An advertisement insertion processing section specifies a sponsor in the sponsor database, for a match aired in each broadcast page created, and extracts an advertisement of the sponsor from an advertisement master for insertion into a corresponding broadcast page. With the above, the advertisement distribution system places in sports broadcasting an advertisement suited to the tendency or preference of sports viewers. |
