METHOD AND SYSTEM FOR FACILITATING A TRUSTED ON-LINE TRANSACTION BETWEEN BUSINESSES AND NETWORKED CONSUMERS

摘要

The present invention establishes a trusted market place (5) which allows goods and services to be transacted on the Internet between business entitie s (7) and certain type of consumers called "networked consumers"(11) who can b e properly authenticated without requiring each to obtain an authenticating device. The market players are the business entities (7), the networked entities (9), and the networked consumers (11). In this market structure, a plurality of business entities (7) have access to the market place (5), and they place details of goods and/or services to be sold on-line. The networke d consumers (11) can access the market place to purchase the goods and service s, but at least the registration must occur through a networked entity (9) havi ng an authenticating system. Because the authentication is performed via the networked entities (9), no authenticating system is required by the networke d consumers (11) individually.