SYSTEM AND METHOD FOR HIGH VOLUME SELECTIVE GENERATION AND DELIVERY OF CUSTOMIZABLE ELECTRONIC MESSAGES

摘要

The above objects are achieved according to an aspect of the invention by providing an electronic communication system which delivers electronic messages such as e-mail messages and web pages over the Internet. An issuer wishing to generate and deliver such messages creates a set of rules which specify criteria for selecting message recipients and criteria for rewarding the recipients for receiving or acting on the messages. Depending on data corresponding to each consumer, the messages may be served as web pages by multiple web servers or sent as e-mail messages to the consumers. Acknowledgement of receipt of the messages by the consumers may be done by e-mail or using an HTTP protocol.