发明名称 |
Method and system for administering a customer loyalty reward program using a browser extension |
摘要 |
A system and method are provided for administering an on-line customer loyalty reward program through the use of a browser extension installed on a client computer system. The browser extension is capable of detecting special text (e.g., Extensible Markup Language ("XML")) embedded in a comment block or data island of a HyperText Markup Language ("HTML") document, which embedded text may be dynamically generated by a server computer system to describe an on-line purchase, or statically created to identify and describe electronic coupons ("e-Coupons") or other promotions. The browser extension processes the special text (e.g., XML) to register e-Coupons and/or on-line purchases in the customer loyalty reward program. One or more registered e-Coupons may be automatically applied to any applicable on-line purchase.
|
申请公布号 |
US2002046109(A1) |
申请公布日期 |
2002.04.18 |
申请号 |
US20010908615 |
申请日期 |
2001.07.19 |
申请人 |
LEONARD HUW;FARMANER GARY |
发明人 |
LEONARD HUW;FARMANER GARY |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|