发明名称 |
Method and apparatus for internet customer retention |
摘要 |
A method of dynamically optimizing customer retention for a web marketing site is provided. That method includes specifying a permissible defunct threshold, specifying a range of offers to be included in a set of promotions, determining a probability that a customer will become defunct in a predetermined period of time since the last interaction of that customer with the web site, and providing a promotion to a customer if the probability that the customer will become defunct in the predetermined period of time since the last interaction of that customer with the web site is greater than a predetermined threshold.
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申请公布号 |
US2002046096(A1) |
申请公布日期 |
2002.04.18 |
申请号 |
US20010804728 |
申请日期 |
2001.03.13 |
申请人 |
SRINIVASAN KANNAN;SHAMOS MICHAEL I. |
发明人 |
SRINIVASAN KANNAN;SHAMOS MICHAEL I. |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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