| 摘要 |
Targeting ads to subscribers by comparing subscriber profiles with ad profiles. The system can be implemented on any delivery platform (i.e., SDV, HFC, DBS). The ads may be displayed to the subscriber within an IPG, within available in programming, or both. The targeting of ads in the two media can include linkages (330), IPG ads (320) in IPG prior to or after programming ads (310) for highly effective advertising campaigns. An ad queue may be used to determine the order in which ads are placed in the IPG, programming, or both. The ads and the ad queue may be stored upstream (i.e., HE or CO), at the subscriber side (i.e., STB), or some combination thereof. The ads may be substituted at the HE/CO of the STB. The STB may receive the targeted ads with the programming and/or IPG, on an ad channel, or via the Internet. The ads may be delivered to individual subscribers (i.e., STB) or to groups or subscribers (i.e., node). |
