| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement system which can change the contents of services supplied to customers according to the attributes, such as sex, age, vocation, address and interest or taste for each customer and also can grasp the reaction effect of each customer on his/her supplied service. SOLUTION: This system includes a customer information database, which stores attributes, histories of purchase, etc. of customers, an advertisement information database which stores the commodity information or service information to be presented to customers, an advertisement information generating means which analyzes the customer information of the customer information database and generates the different types of commodity or service information for each customer, via the advertisement information database and an advertisement information recording means which visually records the advertisement information generated by the advertisement information generation means on a personal identifiable information recording medium. Furthermore, a reaction information input means is added to input the customers' reactions to the customer information database with respect to advertisement information, that is recorded visually on the information recording medium. |
