METHOD FOR MARKETING GOODS OR SERVICES BY ELECTRONIC MEANS ON INTERNET-TYPE NETWORKS

摘要

The invention concerns a method for displaying data in a multimedia file, based a request presented by a user on an open computer network comprising a plurality of computer terminals enabling transmission of graphic data displayed in multimedia files. Said method comprises a data input step by the user which consists in selecting an image which consists in selecting an image comprising at least an object, step processing the request, a step interrogating a database based on said request, a step establishing a file comprising the set of replies associated with said request. The invention is characterised in that the processing step includes the retrieval of objects contained in the specific image, the step interrogating the database includes comparing the objects contained in the specific image with those contained in said database.