| 摘要 |
PURPOSE: An apparatus for constructing a personalized agent engine for constructing an internet shopping mall and a service method therefor are provided to decrease a retrieval time of an internet shopping mall application and a cost required in the internet shopping mall application. CONSTITUTION: A monitor agent(310) extracts a URL(Universal Resource Location) of a home page visited by a client through a proxy and reasons the interest degree of the client from the URL using a knowledge-based method. A preprocess module(330) removes a tag of an HTML(Hypertext Markup Language) document accessed by the client and an unused language among languages included in the document to express the taste of the client, performs a feature selection for expressing the accessed document as a keyword vector, and expresses the purchasing action of each client. A category work unit(340) measures similarity between client purchasing home pages expressed as the keyword vector, generates goods information pages of the client as clusters in which the similarity differs each other, and extracts an interest goods category of the client. A machine learning unit(350) applies an inductive machine learning method to each cluster, reasons the feature of each cluster, subdivides interest goods information of the client, and generates a profile to interest goods of the client. A personalized shopping mall agent(370) retrieves personalized goods using the profile and pushes information to the goods to the client.
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