SYSTEM AND METHOD FOR USING E-MAIL AS ADVERTISEMENT MEDIUM

摘要

An advertisement with high informing effect is provided to a user by using an e-mail as an advertisement medium. Stored in a mail server (40) are advertisement information received from various advertisers and distribution conditions such as the distribution date and time preset by the advertisers with respect to the advertisement information and the attributes (residence, age, gender, etc.) of the users to whom advertisements are distributed. The mail server (40) sends an e-mail to a recipient user (20) of the server (40) after selecting and adding advertisement information meeting the preset distribution conditions such as the current date and time and the attributes of the recipient user (20) to the user definition header of the e-mail. A computer of the user (20) having a dedicated mail software application (21) that extracts the advertisement information from the user definition header of the received e-mail and displays the advertisement on a progress display screen where the e-mail is displayed or in the message of the e-mail.