BRAND POSITIONING WITHIN ELECTRONIC PERSONAL DEVICES

摘要

A method and apparatus for providing payment information stored upon an electronic personal device during a transaction is disclosed. A plurality of brand identifiers having payment information associated therewith are stored within a memory of the electronic personal device. A user interface enables a user to provide input to control logic which is responsive to the user inputs for defining a priority order for displaying the brand identifiers. A display enables the brand identifiers to be displayed according to the established priority order.