TRACKING METHOD AND SYSTEM FOR MARKETING SOFTWARE

摘要

A method and system for marketing software which allows the end to end tracking of the software sales process from promotion and distribution, through the trial phase, to the final purchase. At every step, information about prospects and customers and measurements of the effectiveness of both marketing programs and distribution channels is available to the marketer. This is accomplished by including a Software Fingerprint (122) with the distribution software, generating a Hardware Fingerprint for the user's computer, and transmitting this information back to the vendor at key points in the process.