| 摘要 |
<p>A system for conducting promotional campaigns for multiple types of electronic communication devices. The promotional campaigns may include advertising and marketing campaigns involving the use of one or more of surveys, interactive games, contests, sweepstakes, location-based promotions, and tie-ins with brick-and-mortar outlets. The invention provides a process for creating a promotional campaign (12), simultaneously publishing the promotional campaign (14) to users via a plurality of types of electronic communication devices (16, 18 & 20), and making the results of the promotional campaign (22) available to the promotional campaign creator via communications devices of the creator's choice. Users of the system select the types of advertising and marketing campaigns in which they would be interested in participating. User-provided demographics, location, user preferences, device permissions settings and other user profile information enables promotional campaign creators to precisely direct those campaigns to receptive audiences and monitor the success of those campaigns.</p> |
