ADVERTISEMENT PRESENTATION SYSTEM, METHOD FOR CALCULATION PROCESSING OF ADVERTISEMENT CHARGE, RECORDING MEDIUM FOR ADVERTISEMENT CHARGE CALCULATION PROGRAM, AND THE ADVERTISEMENT CHARGE CALCULATION PROGRAM

摘要

PROBLEM TO BE SOLVED: To set up an advertisement charge corresponding to an advertisement effect related to the place, area, time, or season of advertisement in a system for presenting the advertisement through a network. SOLUTION: An advertisement charge calculation means 10 calculates an advertisement charge in accordance with a geographical factor/time factor. An advertisement presentation means 20 displays advertisement related to the geographical factor/time factor on a display device 30 of an information terminal. The means 10 can calculate an advertisement charge also in consideration of an advertisement application state acquired by an application state acquisition means 60 or advertisement user information acquired by a user information specification/acquisition means 70. A map display means 50 displays a map on the display device 30 together with the advertisement as necessary.