METHOD AND DEVICE FOR SUPPORTING SALE PROMOTION

摘要

PROBLEM TO BE SOLVED: To provide a method and device for supporting sales promotion making it possible to maintain retailing by enabling detailed sales promotion suited for each individual customer. SOLUTION: A certain commercial area is set and a list of target customers within the area including future customers is registered in a customer database 10. The shopping data of all the target customers are registered in a shopping history database 12, and the data registered in the customer database 10 and the shopping history database 12 are analyzed to segment the customers into some groups, with this segmentation data retained. A plan of sales promotion for promoting visits to stores is extracted according to the groups into which the customers are segmented.