| 摘要 |
<p>A method and system (100) for selecting and purchasing media advertising in user/server environment accessed through a Web site. The method includes a accessing a server system 8100) through a Web site by an advertiser in which the advertiser provides information relating to buying criteria and customer data through a form on the Web page. The server system (100) includes functions of receiving and processing the nformation to create at least one media advertising rate request, transmitting the rate request to at least one media outlet for processing, manipulating the media outlet processed rate request to create a media advertising schedule, and transmits the advertising schedule to the advertiser. The advertiser receives the schedule, makes a media advertising purchase decision and transmits the purchase decision back to the server system (100). Thereafter, the server system (100) transmits the media advertising purchase decision to the media outlet for reserving the purchased advertising.</p> |
