METHOD AND APPARATUS FOR PROVIDING INFORMATION ON SEARCH ENGINE RESULT PAGES

摘要

A method and system that allows the web page provider to update the search engine's description of the web page in an automated fashion without waiting for a crawler to revisit the web page. The invention also allows the search engine service to derive revenue from web site owners by allowing them to submit additional information, called the tagline, to be displayed with search engine results for their site. A tagline might be anything that could appear on a search result page, such as a single line of text, a graphic, an animation, or a list of hyperlinks to destinations on the site, or any combination of these. Taglines are retrieved dynamically and independently. They are not the same as crawl-based information. A search result page, which includes a tagline and search results having a record summary, is displayed.