摘要 |
<p>The invention concerns a system and method for implementing and/or administering a competitive rewards database (10). Member data is received from at least one member computer (30) via a data feed (40). The (raw) member data is automatically mapped and incorporated into the competitive rewards database (10). A data capture tool (50), preferably coupled to a data network, via a data feed (52), is operable to adjust the mapping of member data. A rewards workbench (60), preferably coupled to a data network via a data feed (70), is generally operable to query the competitive rewards database.</p> |