SYSTEM FOR MEASURING ADVERTISEMENT EFFECT OF PRINTED MATTER FOR ADVERTISEMENT, RECORDING MEDIUM AND PRINTED MATTER FOR ADVERTISEMENT

摘要

PROBLEM TO BE SOLVED: To easily measure the advertisement effect such as an advertisement attention rate within the distribution area of a printed matter for advertisement by utilizing an internet homepage. SOLUTION: The printed matter for advertisement is connected to the internet homepage with an ID for advertisement medium identification, the access data of each printed matter for advertisement specified with the ID for advertisement medium identification are stored in a WWW server by urging the receivers of the printed matter for advertisement to read the specific page of the homepage specified with the ID for advertisement medium identification, the access data, printed matter distribution information data and the data of the ID for advertisement medium identification are respectively stored in the database file of a data processor, and the advertisement effect within the distribution area is measured by analyzing the access data, the printed matter distribution information data and the data of the ID for advertisement medium identification while associating the respective data with the ID for advertisement medium identification as a medium and outputted as an advertisement effect measurement report.