发明名称 |
Common database system for sales and marketing process |
摘要 |
A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.
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申请公布号 |
US2002022987(A1) |
申请公布日期 |
2002.02.21 |
申请号 |
US20010923646 |
申请日期 |
2001.08.07 |
申请人 |
MAHMOOD SYED ASHFAQ;STALLARD SUSAN I.;EVERETT RICHARD W. |
发明人 |
MAHMOOD SYED ASHFAQ;STALLARD SUSAN I.;EVERETT RICHARD W. |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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地址 |
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