Data broadcast apparatus for controlling presentation timing of additional data with high precision

摘要

A data broadcast apparatus repeatedly broadcasts broadcast data to a reception apparatus which stores the broadcast data into a memory and reproduces the broadcast data stored in the memory, according to a carousel method. An acquiring unit acquires a plurality of sets of broadcast data which each have a specified reproduction start time. A generating unit generates carousel data including the plurality of sets of broadcast data. A carousel data broadcasting unit repeatedly broadcasts the carousel data according to the carousel method, beginning at the earliest reproduction start time of the plurality of sets of broadcast data. An instruction broadcasting unit broadcasts, for each set of broadcast data, an instruction that indicates to the reception apparatus to start reproducing the set of broadcast data at a reproduction start time specified for the set of broadcast data.