| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement exposure managing method or the like capable of effective advertisement distribution. SOLUTION: An advertisement company server 2 sets a condition on the exposure of an advertisement concerning advertisement contents received from an advertiser server 1, generates a script containing set contents and supplies it to a broadcasting station 3 together with the advertisement contents. The broadcasting station 3 distributes the script and the advertisement contents to each of receivers 4. The receiver 4 receives the script and the advertisement contents, selects and exposes the advertisement corresponding to the attributes of viewers and how many times the advertisement is to be exposed. Besides, a viewing log or action log is updated. When the receiver 4 is set as a collection target receiver, that receiver transmits the viewing log and the action log through a public line or the like to a collection center 5. The collection center 5 supplies the collected logs to the advertisement company server 2 and on the basis of the logs acquired from the collection center 5, the advertisement company server 2 changes the location of contribution matrixes. |
