摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement system accepted positively by users and which has high advertisement effects. SOLUTION: Attribute data about each user is previously recorded and stored. The attribute data includes at least one of basic data, such as the sex and age of the user, and personal data such as hobby, favorite actors or voice tone. When the user calls by using an advertisement service offering reduction/exempt of call charge, the attribution data previously recorded is referred to, and the advertisement adequate for the data is offered. In this case, the advertisement is suited to the private information of the user and is offered through the voice tone and image according to the private information of the user, so that the items are received pleasantly by the user and exhibits high advertisement effects. |